Media Agencies

This short post is belong to PBL class of Creative Marketing course of Haaga-Helia UAS. To understand the basic information about media agencies, their tasks, their challenges. etc. Moreover, this post emphasises on the media landscape of Vietnam and good examples of media agencies in Vietnam

Brand strategy

What is brand strategy?  Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. (Hubspot) Brand strategy is an essential tool to develop your brand components (logo, packaging, brand equity, voice..), so that they work together in the minds of purchasers to give them confidence when considering … Đọc tiếp Brand strategy